Going back a bit, for those unfamiliar with the main features and tools of Google AdWords, we can find a very simple interface yet complete in every sense.
- AdWords appearance has changed, however there is a chance of returning to the old design;
- allows you to place a phrase or keyword, a web site and use the categories;
- for a better keywords search, you can apply filters such as location, language and add custom fields (competition, local or global monthly searches, CPC, Ad share, etc.);
- displays keyword ideas in columns with the amount of local and global monthly searches and approximate CPC;
- you can download keyword ideas, search results in a format to open with Excel.
Having recalled and refreshed the memory a little with the characteristics of AdWords, now it is time to learn about other options both free and paid.
Google AdWords Alternatives
Bing Webmaster Tools: Bing may not be the tool that we had first thought of, however it wants to provide the best conditions for studying keywords.
After we register, to access the tool, go to Diagnostics & Tools and click on the second option on the list: Keyword Research.
SEMRush: Other freemium alternative that displays a very complete report of a particular keyword or website. However, it has limitations and if you opt for a PRO recurring plan you need to pay a monthly membership from $69.95 per month.
Ubersuggest: This nice and simple online tool searches keywords suggestion as well as potential titles for an article. Personally, I recommend it 100%.
At first it offers a free plan with limitations and to enjoy all other benefits, we have to pay $9.99 per month.